Behind every dream is someone who believes in you for me, that was my mom. My rock, my guide, and my biggest supporter who helped turn a quiet vision into reality.

I carried this dream in my heart since I was 14. Dreamed of creating clothing that felt like home: modest, elegant, and deeply personal. By Summer 2024, after a journey from psychology to business, that dream became Vefa a brand named after the Turkish word for loyalty and faithfulness, reflecting the values we live by.

Every piece we design carries meaning inspired by moments from my life and made to be part of yours. Vefa is more than fashion. It’s a community where modesty meets style, and confidence is crafted with intention.

Nothing is perfect, and that’s where the beauty lies. Starting without a clear path, I learned that you don’t need all the answers you just need to begin.

“As you start to walk on the way, the way appears.”

— Rumi

Together with my mom’s guidance, we’re building something bigger than clothes a safe space for Vefa girlies to support each other through life’s ups and downs, sharing strength, advice, and kindness.

This is Vefa.

Modest. Timeless. Yours.